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Although they have been opened for only four years – from 1943 to 1947 – John Rubel Co. created some of the most popular jewels of the 1940's. Famous for their sculptural and innovative designs with a great sense of colour and movement, they created pieces with new settings and combinations of gemstones which greatly inspired jewellers of their generation. The two Parisian brothers, John and Robert Rubel, started their career at Van Cleef & Arpels and followed them in New York in 1939. There, they crafted for them the famous ballerina brooches designed by Maurice Duvalet and also worked for Neiman Marcus.
In 1943, they opened their own firm located on the Fifth Avenue. Up to their closing in 1947, they continued to create ballerina brooches as well as jewels inspired by the American popular culture with dancers from Greenwich Village, the Rockettes and Fantasia's dancing flowers. The whole with a highly recognizable and famous style of polished gold jewels with star settings, coloured cabochons or new combination of gemstones such as turquoises, rubies and diamonds.