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Fred was founded in Paris in 1936 at the trendy rue Royale by Fred Samuel.
From a young age, Samuel always had a fascination with the sea and pearls. Upon opening his boutique, he became the first jeweler to bring cultured pearls to France and distinguished himself by introducing innovative artistic designs. By doing so, Samuel became the jeweler of choice among the international jet set and Hollywood celebrities of his time.
His success prompted him to expand all over Europe and in 1977 to North America. In 1995, the LVMH group aquired Fred. The main boutique has since moved to place Vendome. joining the other important names in high jewelry.