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  In 1837 Charles Louis Tiffany and John Young established a company, initially as a supplier of stationery and luxury goods before shifting its emphasis to providing jewellery. By 1868 CharIesTiflany had gained complete control of the company. Beginning in 1848. he had begun to concentrate on what would become their characteristic lines, silver and jewellery. The strategic decision was made to invest nearly all of the company's funds in diamonds. Today, the famous 128.54 carat Tiffany Yellow Diamond is usually on display at Tiffany & Co.'s flagship store in New York.
  The firm was responsible for introducing the "Tiffany setting", a six-prong setting for a diamond solitaire, improving the overall brilliance of the gemstone.

  By hiring some of the finest designers of the era, such as Pauldin Farnum and by pioneering in their jewellery designs, the company soon gained a worldwide reputation. They began using stones never before seen in jewellery, including Montana sapphires and Arizona garnets. Louis Comfort Tiffany, Charles's son, took over the direction of the workshop in 1902 and he introduced a range of jewellery focused on semi-precious stones. He was largely responsible for bringing opals, garnets and tourmalines into fashion. Louis's artistic influence on American and European jewellery design was profound; René Lalique claimed that his own famed enameling work was inspired by Louis's enameled flowers in the 1880s.
  Starting from 1950s the company assumed such design luminaries as Jean Schlumberger, Paloma Picasso and Elsa Perretti cementing its position as a world leader in jewelry.